“Fashion is not a luxury” is Sarah Jessica Parker’s statement in her campaign promoting “Bitten”.And, well, we couldn’t agree more with the fashion-savvy girl we all know from Sex and the City.
Trying to turn that into Style and the Community? So it seems, for the price tag of the items in her new collection make you rub your eyes in disbelief mixed with pure joy: suites, jeans, dresses, intimates or accessories, there’s nothing over 20 bucks.
So it goes without saying that all that enthusiasm fell flat on it’s face when reading a piece of news announcing that , retailer Steve & Barry’s (the only store selling her line), filed for bankruptcy.
It’s not stated if Sarah Jessica Parker’s low-cost Bitten brand will still hit the shelves of some other store or not. In the very tough economic environment these days and in retail in particular it’s really a matter of “survival of the fittest.” But I think we speak for many when we say that “fashion at an affordable price” is an idea that fitted most of us. Sigh…
| Posted by norlyn On 21 Jul 2009 |
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